EXECUTIVE LEADERSHIP
MAHMOOD RASHEED
CHIEF OPERATING OFFICER – IMDAAD
Mahmood Rasheed is the Chief Operating Officer at Imdaad and was the Executive Director of Imdaad’s Operations. Rasheed has a comprehensive experience on EHS procedures that he attained while working at Dubai World since 1996, in the Regulatory Authority, handling diverse environmental issues of the Ports, Free Zone and Nakheel Projects.
Rasheed received his degree in Environmental Science from a prestigious University in the United States of America and completed his Business Management Degree (MBA) from the U.K., and during his tenure with Dubai World, he acquired an International Diploma in Safety Management.
He is a certified Lead Auditor-Environment system for ISO 14001 from Lloyds and he also completed the Dubai Leadership program with Wharton University of Pennsylvania (USA).
FATMA MOHAMMAD AHLI
CHIEF FINANCIAL OFFICER – IMDAAD
Fatma Mohammad Ahli serves as Chief Financial Officer at the Imdaad Group, where she has consistently demonstrated a collaborative and transformative leadership style. She has an impressive career spanning over two decades in financial management within the government and semi-government sectors.
Throughout her professional journey, Fatma built a strong foundation of knowledge through diverse roles and internships at Dubai Municipality, Emirates Airlines, DNATA, RTA, Axiom, and PWC. Fatma held key management positions in organizations that made substantial contributions to the development of modern Dubai. Prior to her current role, Fatma’s journey in finance was marked by significant roles, including Executive Director of Finance at TECOM Investments, where she played a pivotal role in strategic financial planning and operational enhancements. Her expertise lies in developing comprehensive financial strategies, enhancing operational efficiencies, and steering her teams toward achieving exemplary financial outcomes.
More recently, at Emirates Post Group, in the capacity of Director of Business Units and Financial Operations, Fatma led a team focused on optimizing financial operations and business unit performance. She oversaw the financial planning, budgeting, and reporting processes. Her role involved close collaboration with other business unit heads to ensure goal alignment with the broader corporate strategic objectives.
Fatma holds a bachelor’s degree in accounting from Dubai Women’s College and a Diploma in European Foundation Quality Management (EFQM). She is a certified Project Management Professional (PMP) and certified in Business Continuity Management (BCM). Fatma completed a Women Leadership Exchange Program from Dubai Women Establishment (Sweden & UAE).
Fatma possesses a deep-seated passion for financial analysis modeling and forecasting, investment analysis, credit management, finance audit, and organizational restructuring.
As a distinguished business leader, Fatma was recognized for her achievements by prestigious awarding bodies, receiving various awards, including TECOM Best People Manager, Best Savings Initiative Award, The First Star of Finance Department, the Yearly Winner of Emirates Post Making A Difference Award, and a Certificate of Appreciation from the Dubai Government Excellence Program.
Fatma is an inspirational leader and an advocate for integrating best practices in the financial domain. Her commitment to excellence and sustainability in financial operations makes her a great asset to the Imdaad Group, continuously driving the organization towards higher profitability and efficiency.
SAEED AHMED
CHIEF SUPPORT OFFICER (CFO)
Saeed Ahmed brings over two decades of Facilities Management expertise to his role as Chief Support Officer at Imdaad Group, where he leads the organization’s support functions, including Strategy & Performance, Mergers & Acquisitions, New Market Entry, Health & Safety, Quality, Innovation & COE, Sustainability, and Supply Chain. Since joining Imdaad in 2021, Saeed has demonstrated exceptional strategic leadership, spearheading initiatives that have enhanced operational excellence and driven the company’s regional expansion and long-term growth. His pivotal role reflects the alignment of the company’s support framework with its ambitious business goals and vision for the future.
Saeed is a proven board-level company director with an outstanding track record in the Facilities Management industry. He has worked with leading FM providers across the UK and the Middle East, managing operations in the UAE, Qatar, KSA, and Oman. Originally a Supply Chain specialist, Saeed successfully completed Executive Development Programs with his previous employers and has held leadership roles across various FM business departments, including operations, business development, change management, commercial, marketing, and business improvement. This diverse experience has established him as a respected Facilities Management expert capable of influencing all aspects of a business.
In his role as Chief Support Officer, Saeed collaborates closely with Imdaad’s Business Units and support functions to ensure a cohesive strategic vision aligned with the Group Business Plan and shareholder aspirations. He continues to guide the development and implementation of Excellence Plans, enabling the organization to achieve its strategic targets. He also monitors the performance of all business units and support functions using Balanced Scorecards and performance management tools.
Saeed leads Imdaad’s initiatives for inorganic growth, including market expansion, the introduction of new service offerings, and mergers and acquisitions (M&A). His strategic foresight and leadership have been instrumental in driving Imdaad’s growth and maintaining its position as a leader in the FM sector.
Extremely commercially aware with a sharp analytical mind, Saeed has extensive experience managing large, complex projects and teams. His meticulous attention to detail and ability to identify and mitigate risks ensure efficient and effective delivery across all his responsibilities.
Saeed holds a B.Sc. in Forensic and Analytical Chemistry from the University of Strathclyde in the UK and has spent the last 27 years building an exemplary career in Facilities Management. His previous employers include Balfour Beatty and Carillion in the UK, as well as Emrill, Interserve, and Khidmah in the Middle East.
NAWAL ALBLOOSHI
EXECUTIVE DIRECTOR – HUMAN CAPITAL & ADMINISTRATION
Nawal Alblooshi, a dynamic HR professional with an aptitude for leveraging technology to streamline operations and cut down costs while maximizing efficiency. Her innovative strategies are the cornerstone in addressing the intricate challenges within the company’s operations, propelling the HR department, having consistently driven exceptional ROI by spearheading productive initiatives.
Nawal Alblooshi’ s professional journey stands as a testament to dedication, expertise, and unwavering commitment to the field of Human Resources. She upholds a Bachelor’s in Business Administration and a string of prestigious certifications including being a Certified Profiles Assessor, a Certified Psychometric Test user from the British Psychology Association, and Certified trainer.
With over 23 years of hands-on experience as a Human Resource Practitioner, specializing in Emiratisation and Expatriation, Nawal’s career has been a testament to transformative leadership. Notably, she has spent 18 years fostering invaluable collaborations with multinational corporations and top-tier firms like the Meydan Group as the Pension & Recruitment Specialist, TECOM Group as the Emiratisation Manager, Dubai Health Authority (DHA) as the Head of Assessment Center unit- Recruitment department and Al Jalila Foundation (Children’s Speciality Hospital) where she headed the HR department , leaving an indelible mark through her expertise and strategic insights.
Alblooshi’ s expertise lies in revamping traditional HR processes, transforming them into profit-driven mechanisms that sustain the company’s competitive edge. She is popular for her ability to inspire and guide her team towards unparalleled excellence. By fostering an environment of growth and support, Alblooshi ensures her team consistently delivers exceptional results, boasting high retention rates and significantly reducing employee turnover. She is recognised as a catalyst for a transformative change.
MOHAMED ELALFY
DIRECTOR – INFORMATION TECHNOLOGY
Mohamed Elalfy joined the prominent “Imdaad Group” in November 2017 and currently serves as the “Director’ for Information Technology Department”. He provides the strategic oversight of information technology activities & working with the corporate departments & operations business units across Imdaad Group.
Mohamed brings over more than twenty-five (25) years of professional experience in (i) the field of information technology and (ii) has a diverse background in Business applications, Networks, Infrastructure, and Information security. This comes in addition to his extensive experience in analytics, automation, and machine learning. Elalfy holds a Bachelor’s degree in “Information Systems” coupled with another Bachelor’s degree in “Electrical Power Engineering” from Ain Shams University, Egypt. Along with his professional practice in Australia, Elalfy obtained his Master’s degree in “Information Systems” from the prominent “University of New England”, Australia. Starting his position as a software engineer/programmer, he has excelled and progressed with an abundance of knowledge in networks, security systems and ERP systems. Elalfy is a certified Enterprise Architect, certified Project Manager and has completed 12-month leadership program in Australia.
Mohamed has worked across different industries in UAE, including Software Development, Telecommunications and Facilities management. This is in addition to nine years in Australia in the banking and health care sectors. He played an instrumental role in the growth of several companies: particularly with their technological capabilities and promotion of creative ideas.
Currently at “Imdaad”, Elalfy manages and oversees the IT strategy development in accordance to its robust corporate strategy plan. He sets initiatives considering the funding status and the scope of company growth, in order to deliver the most relevant projects and services. Along with the team members, within Imdaad management, he helped-out to make the corporate function and operation in smart and lean streamlined manner through multiple digital transformations.
SUPPORT SERVICES LEADERSHIP
RANA ALQADDI
DIRECTOR, SALES AND MARKETING, IMDAAD GROUP
With 17 years of experience in the facilities management industry, Rana Alqaddi leads Imdaad’s 360 Customer Engagement Department, overseeing marketing, sales, bidding, contracts management, and customer experience. In her role, she focuses on driving strategic growth, enhancing customer relationships, and ensuring alignment across all functions. Her dedication to excellence and innovation supports Imdaad’s vision for continued success and market leadership.
Prior to joining Imdaad, Rana held senior leadership roles at Concordia DMCC, AG Facilities Solutions, and Advanced Facilities Management. As Business Development & Marketing Head, she successfully managed a broad client portfolio and secured long-term contracts with key government and private sector clients across the UAE. Her deep expertise in business strategy and client relations played a pivotal role in achieving significant revenue growth and expanding market presence. Throughout her career, she has held senior leadership roles, leading teams to manage significant assets and deliver operational excellence.
Rana holds a Bachelor of Arts in English Literature from Cairo University and a Foundation Certificate in Translation and Interpreting (FCTI) from the American University in Cairo (AUC). Her educational background has complemented her professional expertise.
RISWANA GASWAN
DIRECTOR -LEGAL & BOARD SECRETARY IMDAAD GROUP
Riswana Gaswan serves as the Director of Legal & Board Secretary at Imdaad Group, where she oversees all legal aspects of the organization’s operations. With a robust background in law and a dedication to compliance and strategic legal planning, Riswana plays a critical role in steering the company through complex legal challenges and opportunities.
In her previous role as Head of Legal at Imdaad, Riswana demonstrated a consistent trajectory of professional growth within the organization. Prior to joining Imdaad, she accumulated substantial experience in the legal and real estate sectors, refining her expertise in corporate law, contracts, risk mitigation, mergers and acquisitions, litigation management, and governance.
Riswana’s strategic corporate advice has been instrumental in Imdaad’s successful expansion into new markets, including Oman and Egypt. She collaborates closely with the Board of Directors and executive leadership on the company’s legal strategic initiatives within the GCC region.
As a qualified lawyer admitted to the Bar Association, Riswana is also a Certified Director by Hawkamah Institute for Corporate Governance and holds a certified Board Secretary certificate from Hawkamah and the Dubai Financial Market (DFM). Her professional qualifications include specializations in Commercial Law, Governance, Risk, and Compliance from George Washington University (GWU), and certification in Mergers & Acquisitions. Riswana remains committed to staying current with legal developments that impact Imdaad Group’s industry.
Beyond her professional commitments, Riswana is a dedicated mother of two, a wife, and a daughter. She is an avid reader and volunteer and has been actively involved in mentoring young legal professionals and engaging with the legal community in the United Arab Emirates since 2007.
ROHITH SALIAN
DIRECTOR – PROCUREMENT & STORES
Rohith Salian is the Director of Procurement & Stores at Imdaad Group and has an experience of more than 28 years in Supply Chain. In his role within Imdaad Group, Rohith has played a major role in the development of procurement processes improvement, Stores Management, vendor management, negotiations as well as material handling and delivery, and movement of items from the stores to all sites managed by the group with the aim to exceed operational goals and yield measurable outcomes.
Rohith holds Bachelor of Science in Production Engineering Qualification and is also Certified International Commercial Contracts Manager (IPSCMI), he has a wealth of experience in supply chain with various organizations in the United Arab Emirates such as Bahwan Engineering Company, Union Properties PJSC, Inaya Facilities Management, Farnek and Khansaheb Facilities Management.
BUSINESS UNITS LEADERSHIP
HAITAM ABDELSALAM
EXECUTIVE DIRECTOR – FACILITIES MANAGEMENT SERVICES
A proven leader with an exceptional track record in the Facilities Management (FM) industry, Haitham Abdelsalam currently serves as Executive Director at Imdaad. Bringing a wealth of 15+ years of experience to his role, Mr. Abdelsalam is poised to steer the organization to greater heights by formulating business strategies and driving innovation to achieve tangible outcomes. At Imdaad, he works closely with its executive leadership and plays an instrumental role in making crucial decisions to solidify the company’s position as a regional powerhouse within the FM landscape.
Prior to joining Imdaad, Mr. Abdelsalam served as the Executive Vice President at Al Ghurair Facilities Solutions, where he leveraged his expertise and extensive industry knowledge to drive excellence across its business operations and managed an asset portfolio valuing AED 500 million across the UAE. Additionally, Mr. Abdelsalam has also adorned leadership positions at leading FM businesses across the region, including Idama Facility Management Solutions and Khansaheb, managing prominent assets such as Emaar Business Park, Dubai Retail Portfolio, Burj Al Arab Hotel, Al Nasr Club, Royal palaces , Dubai Parks and Resorts, Global Village , and St. Regis Resort.
Mr. Abdelsalam holds a Bachelor of Science degree in Electrical Power Engineering from Tanta University in Egypt. He is also a distinguished member of the International Facility Management Association.
MARWAN SHOCKER
EXECUTIVE DIRECTOR – SUBSIDIARIES
Marwan Shocker stands as the Executive Director of Subsidiaries at Imdaad Group, masterfully guiding a consortium of services through Isnaad, HomePro, Nigma, and Vision Safety. With an illustrious and successful career spanning over 25 years in both hard and soft FM services, Marwan is the architect behind amplifying the group’s integrated services.
Possessing a coveted Bachelor’s Degree in Electrical Engineering from the University of Baghdad, he serves as the catalyst for success in delivering specialized services for iconic projects across the UAE.
His profound industry insights and strategic prowess act as the driving force, ensuring not only the fulfilment of client needs but also an expansion of the group’s capabilities.
Marwan’s journey is a testament to his unwavering commitment to efficiency and innovation. His leadership propels Imdaad Group towards new horizons, where the nexus of industry knowledge and operational finesse defines a legacy of unparalleled service delivery.
In every venture, Marwan Shocker continues to shape the narrative of success, seamlessly blending expertise with a relentless pursuit of excellence.
ASHLY ALEX
EXECUTIVE DIRECTOR – ENVIRONMENTAL SERVICES
Ashly Alex is the Director for Environmental Services at Imdaad LLC, and General Manager for FARZ, the Material Recovery Facility in Dubai. With more than 20 years of core expertise in the Middle East Waste Management Industry, which includes some iconic projects in the UAE, he is an advocate for an Integrated Waste Management approach with a focus on long-term viability through resource recovery and waste reduction.
As a Mechanical Engineer with a master’s degree in international business, and a member of CIWM, UK, he possesses proven track records in tailoring customized waste management plans, as well as developing city waste collection services, public health and infrastructure cleaning programs, alternate fuel from waste, and material recovery facilities. Actively involved in recycling initiatives, and environmental awareness campaigns, he promotes the implementation of best practices in the industry as he strongly believes in the key pillars of UAE’s vision for a sustainable future.